Roy J. Epstein BBA Presentation, Sept. 24, 2003

The PERLS Solution

PERLS (Price Erosion and Lost Sales)

–Roy J. Epstein, 31 AIPLA Quarterly Journal (Winter 2003).

Integrates market share lost sales from State Industries v. Mor-Flo with price erosion. Addresses the Federal Circuit’s concern.

Key idea: market share formula easily extended to include elasticity effects.